Netarhat Mango — Authentic GI Heritage of Jharkhand

The Netarhat Mango, renowned for its unique sweetness and rich aroma, is a Geographical Indication product from the Latehar district of Jharkhand. This mango variety is deeply rooted in local traditions, reflecting the agricultural heritage and cultural significance of the region.

Origin and Cultural Heritage

The Netarhat Mango has a rich history that intertwines with the cultural fabric of Jharkhand. Known as the "Queen of Fruits," this mango variety is celebrated during the mango season, which brings communities together in festive gatherings. The cultivation of Netarhat Mango is not merely an agricultural practice; it is a tradition passed down through generations. Local farmers, often working as familial units, engage in the cultivation of these mangoes, ensuring that traditional methods are preserved. Festivals and fairs in the region often feature the Netarhat Mango, making it an integral part of local celebrations and a source of pride for the community.

Unique Craftsmanship / Production Process

Netarhat Mango is produced through traditional agricultural practices that emphasize sustainability and quality. Farmers utilize organic methods, avoiding chemical fertilizers and pesticides, which enhances the natural flavor of the mangoes. The variety thrives in the unique climatic conditions of Latehar, where the local farmers apply their ancestral knowledge to nurture these trees. Harvesting is done manually, ensuring that only the ripest and most flavorful mangoes are selected. This meticulous care throughout the production process contributes to the distinct taste and quality of the Netarhat Mango, making it a favorite among mango enthusiasts.

Geography, Climate and Natural Factors

The geographical conditions of the Latehar district play a significant role in the cultivation of Netarhat Mango. The region features a mix of lateritic soil, which is rich in iron and minerals, providing an ideal growing environment for mango trees. The tropical climate, characterized by hot summers and a monsoon season, ensures that the mangoes receive the right amount of sunlight and hydration. These natural factors, combined with the unique altitude of Netarhat, contribute to the exceptional sweetness and aroma of the mangoes, distinguishing them from other varieties cultivated in India.

Economic and Community Importance

The cultivation of Netarhat Mango is a vital source of livelihood for many families in the Latehar district. The local economy benefits significantly from the sale of these mangoes, especially during the peak season. Farmers often form cooperatives to enhance their market reach and negotiate better prices. Additionally, women-led groups are increasingly involved in the marketing and distribution of mangoes, empowering them economically. The recognition of Netarhat Mango as a Geographical Indication product has further boosted its marketability, allowing local farmers to command higher prices and ensuring a sustainable source of income for the community.

Sustainability, Quality Standards and Market Appeal

Sustainability is at the heart of Netarhat Mango cultivation. Farmers adhere to eco-friendly practices, focusing on organic farming methods that protect the environment. The commitment to quality is evident in the rigorous standards maintained throughout the production process. These practices not only enhance the flavor and nutritional value of the mangoes but also appeal to a growing consumer base that values organic and sustainably sourced products. As the demand for authentic, high-quality mangoes rises both nationally and internationally, the Netarhat Mango is positioned to capture a broad market, celebrated for its unique characteristics and rich heritage.

Usage, Consumption or Application

Netarhat Mango is versatile and can be enjoyed in various ways. It is best consumed fresh, allowing one to savor its succulent sweetness. Additionally, it can be used in salads, smoothies, or desserts like mango pudding and ice cream. The mango can also be dried or made into jams and chutneys, preserving its flavor for later use. When storing, it is advisable to keep them at room temperature until ripe, after which they can be refrigerated to extend freshness. This beloved fruit not only delights the palate but also serves as a cultural symbol in many traditional dishes across India.

Short Preparation / Usage Summary

• Choose ripe Netarhat Mangoes, ensuring they have a sweet aroma.


• Wash the mangoes thoroughly under running water.


• Peel the mangoes carefully, using a sharp knife.


• Slice the mango flesh away from the pit.


• Enjoy fresh or incorporate into smoothies, desserts, or salads.


• Store any leftovers in the refrigerator for up to three days.


• Consider drying or making chutney for future use.

Key Characteristics

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